{"id":8711,"date":"2019-06-16T17:51:40","date_gmt":"2019-06-16T09:51:40","guid":{"rendered":"http:\/\/spacemen-studio.com\/?p=8711"},"modified":"2019-09-07T19:11:12","modified_gmt":"2019-09-07T11:11:12","slug":"interior-design-magazine-april-2019","status":"publish","type":"post","link":"http:\/\/spacemen-studio.com\/index.php\/2019\/06\/16\/interior-design-magazine-april-2019\/","title":{"rendered":"Interior Design April 2019"},"content":{"rendered":"

Fashion: Head-to-toe<\/h4>\n

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Clicks into Bricks, <\/strong>Online retailer By brings its edgy attitude to a Shanghai store by Spacemen<\/p>\n

Millennials may prefer\u00a0<\/b><\/span>online shopping. \u201cWith the rise of giants like Alibaba, Taobao, and WeChat, a lot of retailers in China are converting to e-commerce,\u201d architect Edward Tan concedes. But there\u2019s a concurrent movement toward brick-and-mortar establishments, he adds: \u201cSome online retailers are doing the exact opposite by building large experience stores. Customers go off-line to explore activation spaces that are fun, further boosting brand awareness.\u201d<\/p>\n

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When a mutual friend introduced Tan to fashion aficionado Warren Wang, an engineer turned private investor, Wang already had a\u00a0good thing going. His online store, By, was well-known as a pioneer for bringing avant-garde labels that include Neil Barrett and Rick Owens to China\u2019s booming e-commerce arena. To seal the deal, Wang hired\u00a0Spacemen<\/a>, Tan\u2019s firm, to design a Shanghai store for By that would also carry the handbags and watches sold online at sister site Moore.<\/p>\n

\u201cAs an in-store visual merchandizer, Warren is eccentric\u2014I think that also shows in the way he runs the brand,\u201d Tan says. \u201cHe never actually gave us an official brief. We had to scribble down notes and bits of his ideas during every meeting. One day, it would be an exhibition platform with limited-edition furniture pieces. The next meeting, he would want to collaborate with independent labels for a private fashion show. Part of our job was to help him narrow things down while coming up with a concept that worked for all scenarios.\u201d<\/p>\n

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Another challenge was By\u2019s location, an underground space at Soho Fuxing, a dining-oriented shopping mall. \u201cA pair of escalators\u00a0<\/span>completely hides the entrance to By. If you don\u2019t go looking for it, you won\u2019t be able to spot it\u2014which, in fact, attracted our client, as he didn\u2019t see By as a conventional retail store,\u201d Tan notes. \u201cAlso, a lot of the mall\u2019s mechanicals run through the space. The exposed pipes and ductwork near the back left just 7-plus feet for headroom, and we found water leakage. Then there\u2019s a massive 4-foot-high concrete block that runs the length of the back. We converted that into tiered seating that doubles as display.\u201d<\/p>\n

Despite all the negatives, both Tan and Wang saw the potential for a retail experiment. \u201cWe felt that the height change and the oddly shaped layout could be something fun,\u201d Tan says. With almost 8,800 square feet to play with, he programmed the front of the sales floor as a cluster of triangular display islands, each surrounding a structural column.<\/p>\n

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The angled sides of these islands are mirror polished. \u201cCustomers glimpse the products reflected and are curious to meander deeper in to get a closer look,\u201d he explains. The islands have triangle-patterned flooring in six different types of marble, while overhead light filters through a\u00a0stretched ceiling system, likewise triangular.<\/p>\n

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Fashion: Head-to-toe Clicks into Bricks, Online retailer By brings its edgy attitude to a Shanghai store by Spacemen Millennials may prefer\u00a0online shopping. \u201cWith the rise of giants like Alibaba, Taobao, and WeChat, a lot of retailers in China are converting to e-commerce,\u201d architect Edward Tan…<\/p>\n","protected":false},"author":1,"featured_media":8719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/posts\/8711"}],"collection":[{"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/comments?post=8711"}],"version-history":[{"count":6,"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/posts\/8711\/revisions"}],"predecessor-version":[{"id":8855,"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/posts\/8711\/revisions\/8855"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/media\/8719"}],"wp:attachment":[{"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/media?parent=8711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/categories?post=8711"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/spacemen-studio.com\/index.php\/wp-json\/wp\/v2\/tags?post=8711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}