Our first flagship concept store for Bonia infuses an organic design language of sinuous forms and tactile materiality with a minimalist aesthetic as a reflection of the fashion brand’s design philosophy.

The serene and calming interior features green toned, undulating walls and ceiling clad in textured stucco that envelops the store and with soft ambient lighting flowing throughout, designed to mimic nature and its organic environment. This creates a form of visual escapism for customers to experience whilst shopping.

A series of free standing furniture and display units in matte peach tones welcome customers as they enter through the fluted façade shopfront in terracotta. Seamless glass shelves cantilevered from the curving walls display the brand’s latest bags and small accessories.

Plush terracotta carpeted floors highlight the transition into the secondary part of the store that houses the brand’s lifestyle collection. An amoeba shaped wall nook, rows of curving tiered shelving and an organic-shaped glass tables imbue the space with a sculptural sensibility while stainless steel mirror finished furniture and joinery detailing add sleek futuristic accents.

Punctuating the the monotone colour palette are Norwegian pink marble counters carefully positioned to contrast the rest of the muted color tones, adding a dash of femininity. Arches that form the timepiece display and personalization section are a nod to the brand’s origin story that traces back to the arcades and porticoes of Bologna, Italy.