As the first physical for Clef we paid homage to brand’s very first product, their signature facial sheet mask, interpreting it into space, rhythm and texture. The three dimensional curved surfaces made by soft white layers of fabric hung side by side create a monochromatic environment that is transportive and away from the familiar. These soft delicate weaves take inspiration from the silk fibres that make up the construction of the sheet mask products.

As visitors enter the space, they are enveloped by these rhythmic white surfaces that blurs the boundaries of the walls and ceiling. The sleek and precise lines emphasises the signature Clef product design language. Moreover, the use of a muted material palette of blinds and terrazzo flooring allows the wide range of product series which are in different colors to standout. The gentle layers of the blinds appeals for visitors to touch and feel it.

The interplay between the minimal aesthetic and the fluid free-flowing form of the blinds transforms the space into an unexpected environment creating a holistic and ethereal expression for Clef.

Location 地点 : Kuala Lumpur, MYS

Net Area 室内面积 : 60sqm

Completed 施工期 : Completed March 2023

Team 项目团队 : Edward Tan, Ed Chan, Raymond Tang, Phyllis Jiang

Photographer 摄影 : David Yeow