Continuing BBDO’s the raw and industrial design initiatives from their head office, Spacemen highlighted BBDO Live’s new workplace with spaces that evoke the rugged edginess and sleek refinement of all things ‘Automotive’ which is the very essence of the clients under this branch of the global agency. The result was an unexpected unity of raw materials, patterns and colours into a perfect blend of creative spaces that encapsulates BBDO Live’s role in the industry.
Spacemen made expressive use of reclaimed timber and metal, the two key materiality used throughout the office on walls, floor, ceiling and furniture to give a depiction of the space that extracted all its elements from an automobile junk yard.
Random patterns of reclaimed black metal strips and circular pipes wrap the reception area wall. Where the metals are aligned very precisely into a complex yet rigid algorithm like the sleek piping systems of a car, the timber on the other hand gives the space a pulsating and movement like pattern as it randomly fills the ceiling moving from the entrance all around to the open bar area.
More pattern play continues as a deconstructed engine has its parts powder coated in matte white and then carefully curated into a glowing installation.
A combination of 5 colors tones of pvc carpets strips were then used to create a continuation of the moving timber flooring pattern that could both be integrate seamlessly together. More colors and playful patterns can be found at the bar area with retro tile patterns.
Throughout in this open plan office, every corner and space encourages constant communication. Every form of collaboration is represented from casual lounge, to the aptly named ‘Panic Rooms’’ and ’War Stations’. No one is ever far from a comfortable discussion area to pull the team together.
Location 地点 : Grand Gateway Plaza, Shanghai
Net Area 室内面积 : 600sqm
Completed 施工期 : Jan – Mar 2017
Team 项目团队 : Edward Tan, Kelvin Ni, Oscar Jiang, Max
Photographer 摄影 : Tommy Zhu